How can a company promote solar PV technology?

A company’s ability to devise and deliver value offerings that match customers’ needs is vital in encouraging the adoption of solar PV technology. The extent to which a company can address market needs and deliver value often depends on the business model it has adopted.

How to start a solar PV company?

All a new solar PV company needs is to find the right partners to provide the equipment, identify customers and start selling. This increase in the number of solar PV companies also means that the market is becoming increasingly competitive, as small players often compete on price, consequently reducing margins and profits.

Why do companies need solar PV in apartment buildings & connected homes?

The widespread diffusion of solar PV in apartment buildings and connected homes necessitates companies to transform their approaches to effectively reach out to this segment of the market.

How do community business models affect distributed solar PV?

Huijben and Verbong identified that business models providing different ownership structures facilitated the development and growth of distributed solar PV. Amus suggested that adopting a community business model addressed infrastructural hindrances, making it cost-efficient for consumers to utilise solar PV.

How can solar PV companies transform customer interactions and engagement practices?

Transforming customer interactions and engagement practices. Solar PV companies can transform their customer interactions and engagement practices on multiple fronts. The first suggestion concerns the diversification of channels to market the technology.

How can companies benefit from a solar PV installation?

Companies can benefit from following interactive approaches to benefit from existing or planned installations. A major part of the solar PV installation is carried out outside of homes, and the installations are often visible to the residents of neighbouring houses and the wider community.